The Introduction
THE
INTRODUCTION

No two of us sell the same thing

Fifteen seats. Fifteen categories.

By application

You already know who you need. I know who has her.

The Introduction is a room of established women, and no two of us sell the same thing to the same buyer. One financial advisor. One brand photographer. One health coach. One of everything. That rule is not a perk and it is not decoration.

It is the reason this room works, because women who compete do not introduce each other, and women who do not compete introduce each other constantly without being paid to.

Twice a month I introduce you to someone who can actually buy what you sell, or to someone who knows her. Written by me. Named, not posted. Then two weeks later I ask you both what happened, because an introduction nobody follows up on is just a nice email.

Apply for a seat

This is not a networking group.

You are not buying access to me. You are buying a room built on purpose.


You need to be established. You need to have reach worth giving, not just need worth filling. And you need to be willing to make introductions for other women before you have received any, because the room only works if the giving starts first.

Laurel Beard, who runs The Introduction

Laurel Beard

I run this room myself. I write every introduction and I make every match by hand, and two weeks later I am the one asking both of you whether it turned into anything. Nobody on a team does this for me, and that is the point.

The rule

One seat per category. That is the whole mechanism.

Every applicant declares her category and her buyer. If that combination is taken, she waits or she does not get in. I will hold this line against women I like, and I will hold it against women who can pay, because the moment two people in this room compete, nobody introduces anybody.

Everything else sits on top of that single rule. Remove it and the whole thing collapses into the ninth networking group you already quit.

I will tell you no even if I like you. Especially if I like you.

What happens

Two calls a month, and introductions that get followed up on.

The first call each month is a hot seat. Three women present the specific introduction they need, and the room solves it out loud. The second is a follow through call, where the introductions made two weeks earlier get reported on.

Between calls, every member keeps a map. What she sells, who buys it, the ten people she has real access to, the ten she is trying to reach, and the one introduction that would make her year. I read those maps and I match against them.

Picture it in practice. A member says she has spent a year trying to reach the founder of a skincare line, and another member sat next to that founder at a wedding last spring, so the introduction gets made on a Tuesday instead of never. Six weeks later that founder is a paying client, and the room is the only reason they ever spoke.

There are no private calls with me in this, and that is deliberate. The moment access becomes the product, the room stops being worth anything.

What it costs

$297 a month. Six months.

Introductions take a quarter to compound, so the commitment is six months. Anyone who leaves at month two was never going to give anything anyway.

You apply, I read it myself, and if your category is open we get on a call. That call is a screen and not a sales pitch. I am checking that you are established, that you have something to give and not only something to need, and that your category is open.

When you apply you will hear back from me within two business days either way, whether your category is open or already taken.

When they are gone the room closes.

Apply for a seat

theintroductionroom.com